Now, while Cracked.com is not considered an academically rigorous source, they are up there with Jon Stewart and Stephen Colbert when it comes to satire and not having to make up facts to be funny or truthful. Many of the students in my CS 280 class are concerned about privacy and government intervention in their lives. At the same time, many of them are looking for government regulation when it comes to privacy policies on the Internet.
Personally, I look at the government as the last place I would look for assistance in my life. I operate my personal and business lives as if the government is NEVER going to help me, and that's been a pretty accurate way of living my life. When it comes down to it, the government just isn't all that bright for the most part. I do hold the Canadian government in a bit higher regard when it comes to IQ, compared to the American government but not enough for me to change my mind for the most part.
Consider how good law enforcement / national security is at basic surveillance......
http://www.cracked.com/article_19677_6-people-who-turned-tables-government-surveillance.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+CrackedRSS+%28Cracked%3A+All+Posts%29&utm_content=Google+Reader
Or the priorities of government....Seriously, did these things need to be banned?
http://www.cracked.com/article_19192_6-things-you-wonE28099t-believe-got-banned-by-modern-governments.html
Protecting your privacy on the Internet is actually quite simple, don't post anything you don't want plastered on the front page of the Leader-Post or emailed to your boss. Don't use companies whose privacy policies aren't up to your personal standards. While Google and Facebook dominate their markets, they are not the only companies that do search or social networking. Market economics will reward a company who can provide search as good as Google while at the same time providing a higher level of privacy to its users. The drawback may be that you pay a monthly fee to use the service since they will not be able to charge as much for advertising because they don't have as much information about their users.
How much would you pay for Google quality searches without the privacy implications? Personally, I will continue to use Google as I police my own privacy. As a challenge, I will give the first person who can find an embarrassing article, picture, or status update about me $25 (it must have come from me or one of my customers - no fair making one up yourself using photoshop).
Ready, set, go!
Showing posts with label Privacy. Show all posts
Showing posts with label Privacy. Show all posts
Tuesday, February 21, 2012
Monday, January 30, 2012
Privacy Wars - Are you really a customer?
Note
I'm resurrecting this old Blogger account to post entries for my CS 280 class (Risk and Reward in the Information Society) at the University of Regina. This will include posts that don't fit on my business site (http://www.reginavirtualhelpdesk.com). Any posts from there that apply here will be copied and pasted for the benefit of my classmates and professor.
Now on with the show....
Many of the students in my class are very concerned about privacy in today's information age, and I while I find that concern valid, I believe that it's overblown. When I post, I don't post anything that I wouldn't want others to find. For instance, you won't see me swearing, complaining about clients, or posting pictures of me getting plastered (even if it wasn't for the fact I'm severely allergic to alcohol). I try to maintain a professional appearance because my clients could read what I have to say.
What is the deal?
For this post, I will focus on Facebook. People often complain that their data is being breached by Facebook and being made available to others without permission. However, at no time has Facebook ever held a gun to anybody's head and forced them to post anything. It was you who posted the pics from the Beer Pong tournament, it was you who posted that status that said exactly what you thought about your boss (and it was you who friended him so he could read it), and it was you who invited all your friends to play Farmville. If you don't want the information up there - don't post it.
Are you a customer?
Chances are you are NOT a Facebook customer. Yup, you are not a customer of Facebook, even if you have an account and use it. Facebook has customers, and lots of them, but it isn't you. Mark Zuckerberg has made a lot of money from Facebook, and it remains a very profitable company, yet despite all the rumours about it, they will not charge for accounts (and posting a status won't change that).
Facebook's customers are the advertisers. Zynga's (Farmville) customers are advertisers. "Which Lord of the Ring's Character are you"'s customers are advertisers. They are the ones who pay Facebook, not you. You are an expense, a vendor. Facebook sells the advertising space to their customers in exchange for real cash money. In order to make the advertising space valuable, they need eyeballs and lots of them. Yet eyeballs are not the only factor in what makes advertising space valuable.
As a local business owner, advertising to 6 million people living in New York City would be a waste of time and money. However, Facebook allows me to target my market as specifically as I want. I could limit my ads to only appear to Business owners, 40 - 50 years old, living in Regina who have Post-Secondary education. That would be more valuable to me, and I would pay more for that ad space. How does Facebook target that specifically? Easy, you, as a vendor, gave them that information to help others find you.
It's like going to Walmart and grabbing a shirt of the rack. You wouldn't walk out of the store without paying for it would you? Of course not, you hand the cashier some money, and you walk out with the shirt. Most people, who aren't business owners or have taken Economics courses, only think in terms of being consumers, customers.
With Facebook, instead of giving them cash money you give them information about you (demographics, your friends, and your interests) which allows them to charge their customers more money. In exchange you get a "Social Network" however you wish to define it. The "Social Network" is the shirt from Walmart, your information is your money.
So when it comes to Privacy rules, Facebook has a conflict. Their real customers need that information from you, and the customers are paying the bills. You are a vendor, an expense. If I had to choose between upsetting one of my customers, and upsetting one of my vendors, who am I going to choose? I will always side with my customer - they pay the bills. Since you aren't a customer of Facebook, Facebook isn't going to give you the benefit of the doubt. And nor should they. You are getting a service for "free", but you still have to pay for it - just remember, there's no need to post something you don't want your (future) boss to see.
TANSTAAFL always applies. There ain't no such thing as a free lunch.
I'm resurrecting this old Blogger account to post entries for my CS 280 class (Risk and Reward in the Information Society) at the University of Regina. This will include posts that don't fit on my business site (http://www.reginavirtualhelpdesk.com). Any posts from there that apply here will be copied and pasted for the benefit of my classmates and professor.
Now on with the show....
Many of the students in my class are very concerned about privacy in today's information age, and I while I find that concern valid, I believe that it's overblown. When I post, I don't post anything that I wouldn't want others to find. For instance, you won't see me swearing, complaining about clients, or posting pictures of me getting plastered (even if it wasn't for the fact I'm severely allergic to alcohol). I try to maintain a professional appearance because my clients could read what I have to say.
What is the deal?
For this post, I will focus on Facebook. People often complain that their data is being breached by Facebook and being made available to others without permission. However, at no time has Facebook ever held a gun to anybody's head and forced them to post anything. It was you who posted the pics from the Beer Pong tournament, it was you who posted that status that said exactly what you thought about your boss (and it was you who friended him so he could read it), and it was you who invited all your friends to play Farmville. If you don't want the information up there - don't post it.
Are you a customer?
Chances are you are NOT a Facebook customer. Yup, you are not a customer of Facebook, even if you have an account and use it. Facebook has customers, and lots of them, but it isn't you. Mark Zuckerberg has made a lot of money from Facebook, and it remains a very profitable company, yet despite all the rumours about it, they will not charge for accounts (and posting a status won't change that).
Facebook's customers are the advertisers. Zynga's (Farmville) customers are advertisers. "Which Lord of the Ring's Character are you"'s customers are advertisers. They are the ones who pay Facebook, not you. You are an expense, a vendor. Facebook sells the advertising space to their customers in exchange for real cash money. In order to make the advertising space valuable, they need eyeballs and lots of them. Yet eyeballs are not the only factor in what makes advertising space valuable.
As a local business owner, advertising to 6 million people living in New York City would be a waste of time and money. However, Facebook allows me to target my market as specifically as I want. I could limit my ads to only appear to Business owners, 40 - 50 years old, living in Regina who have Post-Secondary education. That would be more valuable to me, and I would pay more for that ad space. How does Facebook target that specifically? Easy, you, as a vendor, gave them that information to help others find you.
It's like going to Walmart and grabbing a shirt of the rack. You wouldn't walk out of the store without paying for it would you? Of course not, you hand the cashier some money, and you walk out with the shirt. Most people, who aren't business owners or have taken Economics courses, only think in terms of being consumers, customers.
With Facebook, instead of giving them cash money you give them information about you (demographics, your friends, and your interests) which allows them to charge their customers more money. In exchange you get a "Social Network" however you wish to define it. The "Social Network" is the shirt from Walmart, your information is your money.
So when it comes to Privacy rules, Facebook has a conflict. Their real customers need that information from you, and the customers are paying the bills. You are a vendor, an expense. If I had to choose between upsetting one of my customers, and upsetting one of my vendors, who am I going to choose? I will always side with my customer - they pay the bills. Since you aren't a customer of Facebook, Facebook isn't going to give you the benefit of the doubt. And nor should they. You are getting a service for "free", but you still have to pay for it - just remember, there's no need to post something you don't want your (future) boss to see.
TANSTAAFL always applies. There ain't no such thing as a free lunch.
Sunday, January 22, 2012
Repost - My Online Identity
As part of my professional upgrading, I am taking some classes at the University of Regina. One of my courses is Computer Science 280 "Risks and Rewards in the Information Society". One of the first assignments was to search for your name on the Internet - here is the result of my search. Kind of interesting. What does searching for your name reveal? Does it say something that puts you in a good light?
Google Search Lloyd Johnston
As a result of searching for my name (Lloyd Johnston) on the Internet, I have come to the conclusion that all of you should properly call me "Your Excellency" as I am the Governor General of Canada. While I am not David Lloyd Johnston, it is a bit freaky as my father's name is David. While to the best of my knowledge, there is no connection between myself and the Vice-Regal, I could see some potential confusion.
The other common choice for a Google search for Lloyd Johnston is actually someone my clients have been asking about. Lloyd Johnston was a Regina-born philanthropist, engineer, and business owner who passed away in December of 2011. When my clients hear that my name is Lloyd Johnston, I am often asked if I am related to this man, to which I must answer no. That said, he appears to have been a great man.
The final major finding is that apparently I'm a blacksmith from Woodville ON where I run a blacksmithing school.
The only listing on the first two pages of the Google search that was actually me, was a public Picassa photo album of some graphics that I used for the Geocaching RACECAR 2010 event that I organized in Regina. One picture was actually a logo designed by a fellow geocacher, and the other was a photo I took for one of my caches that was hidden for the RACECAR event.
Google Search Lloyd Johnston arrested
Doing a search for this would make someone believe I am a murder victim from Michigan. Apparently, my wife, Laura, poisoned me and the dog and was arrested for second degree murder, manslaughter, and practicing medicine without a license. Samples of human tissue were found in the house. What is the difference between truth and fiction? Fiction has to make sense. . .
Google Search Lloyd Johnston Regina
In order to find someone that is actually me, this search turns up one item, my LinkedIn profile which I haven't updated in years. The information is all accurate, but outdated, but nothing I don't want people to know about. Since I'm self employed, I should update this to be more current and make more use of it. However, other results still focused on me being the Govenor General or having died in December after being a well known business owner and philanthropist (According to these sources, I used to own the Travelodge on Albert South).
One other finding that was interesting was that of an RCMP officer, Lloyd J Johnston (J does happen to be my middle initial) who died in Salmon Arm, BC on July 10, 2011.
Conclusion
My main conclusion is that I am not likely to experience any confusion in my online identity.
In fact, any confusion would likely be to my benefit. However, our Governor General should be careful, as if I get into a highly publicized scandal, it could lead to some brand confusion that affects our Head of State.
Unlike other people, I wouldn't mind more information being out there on me, as it could allow potential clients to find me more easily.
Subscribe to:
Posts (Atom)
